Company Blog

Polly Adds A Diploma in Digital Marketing

Polly Edwards, our Marketing Specialist, has achieved a Distinction graded Diploma in Digital Marketing through Shaw Academy.

Since joining Heason in March 2014, as well as bringing professionalism and enthusiasm to her role, Polly has been instrumental in ensuring that Heason becomes THE name to remember in the Motion Control Industry by ensuring we are represented in all today’s many and varied marketing forums. Polly’s latest qualification will enable her to enhance and grow our presence in the Digital Marketing arena.

What did the Diploma in Digital Marketing Involve?

Polly’s Diploma in Digital Marketing took place over a 6 week period and included ten modules covering Search Engine Optimisation (SEO), Organic Content, Web Design, Email Marketing, Pay Per Click (PPC) Advertising, Affiliate Marketing, Online Reputation Management and Lead Conversion.

As this was an E-Learning based course Polly had access to a dedicated portal which enabled her to replay lectures, review modules and join support forums. Each week an assignment was set which was accessed via the portal and prepared Polly for her final exam.

How will Heason Benefit?

At Heason our aim is to support employees through various training programmes, not only to improve the standard of work within the business, but also to encourage employees to achieve their full potential.

This Diploma in Digital Marketing qualification has allowed Polly to tailor a marketing strategy to suit the needs of the business and open communication channels with customers through each of the social media platforms. Prior to undertaking this course Polly was working closely with our Website Host to design the website to make it more user friendly for our customers. Polly will now be able to focus on the website content to improve the SEO of the site which in turn will make it easier for our customers to find us on the Internet.

Polly says: “To be given the opportunity to train in a course that compliments my role is a real privilege. I really enjoyed the course and in learning something I am passionate about made it really worthwhile. I look forward to sinking my teeth into new challenges and driving Heason’s marketing strategy forward over the next few months”.

Heason recognises that it’s people are it’s greatest asset and always encourages valued members of the team to continually improve their performance.  As a result, we have signed Polly up for lifetime membership with Shaw Academy enabling her to access all necessary Marketing courses for her job role. Polly has already begun the Advanced Digital Marketing Diploma, which is accredited by the NCFE, and is looking forward to gaining more insight into Google Analytics, AdWords and SEO.

For more information on this course visit the Shaw Academy website. Alternatively, contact sales@heason.com or call us on +44 (0) 1403 792 300.

Article published on: 20/11/2015