Polly Achieves a Distinction with an Advanced Diploma in Digital Marketing Last November we signed Polly up for lifetime membership with Shaw Academy which enabled her to access an array of Marketing courses to assist with her role. Two weeks after achieving a Distinction for her Foundation Diploma in Digital Marketing, Polly began studying for her Advanced Diploma to expand her knowledge further. We are delighted to announce that Polly has yet again, obtained a Distinction for her Advanced Diploma in Digital Marketing! What was different about the Advanced Diploma in Digital Marketing? Although aspects of the Foundation course were covered in the syllabus, Polly looked at a number of topics in more detail. These included: Digital Marketing Software tools A/B Testing Pay per Click campaigns Search Engine presence Social Media presense Driving engagement Blog writing AdWords Data Analysis Polly was assigned a tutor who she could email for help and advice with assignments and upcoming exams. Students were also able to login to an online portal to access additional reading material, replay lectures and answer mock-exam questions. How has Heason impacted Polly’s career? Polly joined Heason in March 2014 with a solid administrative background and an amibition to develop her Marketing skills. She now manages all Digital Marketing channels for Heason and is also responsible for our Exhibition co-ordination together with general office administration. Polly’s future aims are to focus more on Google Adwards and Analytics. Watch this space! Training is very important to us here at Heason and we encourage continuous improvement. Our people are our greatest asset and as such, are given every encouragement to further advance their skills. About Shaw Academy Shaw Academy is the largest live online educator currenlty in the world. They provide online learning and skill development courses ranging from marketing, web development to Microsoft office and app development. All courses have been assessed by independent, internationally-recognised organisations. These accrediting organisations have reviewed all the processes, design, content and delivery of each course to ensure they meet industry expectations. For more information visit the Shaw Academy website or contact sales@heason.com or call us on +44 (0) 1403 792 300. Article published on: 07/04/2016 Article last updated on: 07/04/2016